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Media & Culture BA (Hons)

Key features of this course:

  • Innovative, contemporary and important topics including ‘Green Media’, ‘War’, ‘Democracy and the Media,’ ‘Making Monsters’and ‘Gender’.
  • Students pursue original thought and ideas.
  • The seminar room provides opportunities for sustained discussion and debate.
  • Strong emphasis on employability and graduate progression throughout the course.
  • Students are encouraged to take up work project opportunities.
  • Study can study at a partner university abroad.
  • Take part in volunteering activities.
  • Play an active role as student representatives and as paid ambassadors.
  • Academic course that uses a range of media, communications technology and the internet to develop students’ intellectual and critical faculties.

What our students say...

Why Worcester

"Studying Media & Cultural Studies has probably been one of the most rewarding things about coming to the University of Worcester."

Why Media and Cultural Studies

  • "It challenges your own pre-conceived notions.
  • It really makes you think about yourself in a new light.
  • You realise just how persuasive and invasive outside influences can be and what the effects on wider society actually are."

Kym Wild

Book an open day

BA (Hons) Media and Cultural Studies graduate has been snapped up by PR firm Solid Web within weeks of finishing her studies. 

Have you ever wondered why people the world over listen to rap and hip hop? Have you screamed at the TV or reinvented yourself on Facebook? This course explores the power of the media from multi-cultural perspectives helping you to understand more about how the media operates and its impact on you.

In three years on our degree course, you will have the opportunity to study everything from newspapers to television, music to advertising, film to the internet. The course will be taught by experts in areas that range across television advertising, popular culture, pornography, gender, war reporting, children and the media, and environmentalism.

We live in a ‘media society’, where an understanding of how to communicate is all-important. Graduates of media and cultural studies courses now work in a wide range of other industries, and are involved in designing websites, writing publicity and press material, and running media training. With employment sectors including marketing, public relations, event management, teaching, business, and the public sector, it is perhaps unsurprising that 'Media Studies' is now identified as one of the top ten degree subjects for producing employable graduates.

You can take the course as a Single Honours subject, or combine it with, for example, a practical course such as Journalism or Graphic Design & Multimedia.

All Worcester's staff in Media & Cultural Studies are research active - which supports the quality of their teaching and their students' learning. (For example, see this article in the Independent).

Visit Dr Barbara Mitra's research website and Dr Barbara Mitra's Media and Culture blog.


Entry requirements

260 UCAS tariff points

Course fees

The standard annual fee for full-time UK/EU students enrolling in 2015 is £9,000 per year. Part-time fees are generally charged on a pro rata basis.

For more details, please visit our course fees page

Study options

  • Study media from the perspective of media production and audience reception and focus on a range of media texts from news coverage of war to soaps

Top up to degree level

You may be eligible to enter directly onto the Media & Cultural Studies course in Year 2 if you have an appropriate HND or FdA in Media.

Joint honours

It is also possible to study Media & Cultural Studies as a joint degree with another subject.

The combination subjects available are: Art & Design, Creative Digital MediaEnglish Language Studies, English Literary Studies, Film Studies, Graphic Design & Multimedia, Journalism, Politics: People and Power and Sociology.

The University of Worcester’s degree combinations add breadth to your studies and enhance your employability. Find out more in our Joint degrees pages.

Get in touch

Admissions Office
01905 855111

Admissions Tutor for Media & Cultural Studies
Dr Barbara Mitra
01905 54 2366

Course content

Year 1

Core modules:

Studying Media and Culture
Gender and Representation
Introduction to Television
Introduction to New Media
Popular Music and Cultural Change
Media and Culture: key concepts     
TV History
Improving English Usage and Style in Academic Writing
Democracy? the story of an ideal

Click here for a sample timetable       

Year 2

Core modules:

Crime and the Media
Work Project Module
Popular Cultures
New Media
Gender and Popular Fiction
Screening the Nation: Continuity and Change in British TV
Media and Social Change
Representation of gender, sexuality and ‘race’ in film
Consuming Lives

Year 3

Core modules:

Gender, Philosophy and Popular Culture
TV Times
Work Project Module     
Green Media
Making Monsters
Radio Times
War, Democracy and the Media
Remembrance, Memory and Memorials
Independent Research Project
Pornography and Modern Culture
Body & Society

You will learn how to

  • Develop skills of information search, comprehension, critical analysis and problem solving – and, above all, you will be supported to develop excellent communication skills.
  • Analyse and investigate critically theoretical and conceptual issues central to the field of media and cultural studies, and to synthesis and evaluate material.
  • Prepare yourself for the workplace through CV building, career mapping, group activities that support your development of productive working relationships, and your growing awareness and understanding of the media and cultural industries.

Teaching approach

  • Lectures; seminars; tutorials; debates; directed study; group and individual work; supervised independent learning.
  • Lectures introduce you to the topic being studied and direct you to further reading. Seminars are your opportunity to debate and discuss the results of your research.
  • Lecturers are available throughout the academic year for one-to-one tutorials in which you can discuss any issues related to your study.

A range of traditional and innovative methods including essays, presentations, research projects, blogs, journals and creative writing.

Most of the theoretically-focused modules will include a weekly lecture designed to stimulate and motivate students and to guide them through subsequent general reading. Students can expect also to engage with structured and general reading, screenings, observation and experiential learning. There will be additional involvement in interactive learning through, for example, seminar discussions, team presentations and simulation exercises.

Modules shared with the Art and Design field (e.g. multimedia modules) particularly promote independence and autonomy and students are required to join learning teams and maintain a learning journal.


Assessment tends to focus mostly on essays and reports. A few modules require an oral presentation but there are no formal examinations. (One optional module has an in-class assignment based on a short film screening). This makes for an exciting and challenging course with continuous support from a teaching team with a strong, student-centred focus.

Elective modules

Single Honours Students: The structure of our courses allows you to tailor your studies according to your interests and strengths. You can study topics outside of your chosen course if you wish, thus giving you the opportunity to build skills that can boost your employability. You are able to choose from a number of Elective Modules in your first and second years which add breadth to your studies, make your degree distinctive and enable you to stand out from the crowd.

Visit our Elective Modules pages to find out more.



Graduates of media and cultural studies courses work in a wide range of careers to which communication skills are central, including marketing and public relations, publishing, media and journalism, business and industry, charities and public administration.

The course also provides a sound basis for postgraduate study.

Media & Cultural Studies is a good foundation for working in the media and media-related industries. Worcester graduates have found employment in the following areas:

Radio presenting, both local and national
Media research
Event organising
Media planning
Public Relations

Skills gained:
Practical experience
Working in a team
Working independently
Communicating with others
Writing effectively
Clear and logical thinking
Finding information
Evaluating ideas
Showing initiative
Advance planning and working to deadlines

How to apply

Apply through UCAS

Single Honours:
Media & Cultural Studies BA - P392 BA/MCS

Joint Honours:
Art & Design and Media & Culture BA - WP13 BA/ArtMcs
Creative Digital Media and Media & Culture BA -
English Language and Media & Culture BA - PQ33 BA/ELMCS
English Literature and Media & Culture BA - QP33 BA/EngMcs
Film Studies and Media & Culture BA - P390 BA/FSMCS
Graphic Design & Multimedia and Media & Culture BA
Human Geography and Media & Culture BA
Journalism and Media & Culture BA - PP53 BA/JMCS
Media & Culture and Politics: People and Power BA - PL32 BA/MCSPPP
Media & Culture and Sociology BA - LP33 BA/MscSoc

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

Read our How to apply pages for more information on applying and to find out what happens to your application.

How to apply
Graduate views

Roseanne Spaughton

Roseanne Spaughton

I found the course really interesting and inspiring and all the lecturers were really supportive in helping me get a job. I also  really enjoyed all the classes and what we learned on the Media and Cultural Studies Degree Course. I now work for Sunshine Radio.

Jodie-Marie Preddy

After graduating from Worcester, I have been studying for my Masters in Gender, Sexuality and Culture. It was during my time at Worcester, that I began to explore issues of gender and sexuality; I am now hoping to take these interests further and to develop them as the basis of a future career. I really enjoyed my time on the Media & Cultural Studies course. I now work for MEC Global, working on the development of the Nintendo brand.

Reetta Haverinen

Studying Media & Cultural Studies has been the most eye opening experience for me. I never actually realised the power that the media exert on the lives of people on a regular basis.  During my studies, I developed a much deeper understanding of the media and their meanings and I also learnt to evaluate different media forms as sources of information. I developed a critical understanding of different theoretical perspectives on media phenomena. 

What I appreciated most was the way in which Media & Cultural Studies was planned and organised at the University of Worcester, with different modules emphasising different aspects of media and culture. Modules include some that concentrate on gender representations in the media; others enable students to gain a deeper understanding of the way in which we view things - for example, how television in our everyday lives impacts on our decision making and values. I can honestly say that my world view has changed as a result of my learning on the course.

Laurie-Anne Heath

Studying Media & Cultural Studies has been extremely interesting. It has taught me much about the mediated culture in which we live. The media and gender classes have been very enjoyable as they prompted wide-ranging discussion, and I always went away wanting to understand more about the topic.

Being able to look at a wide variety of media kept me interested and made the media classes the most enjoyable of those that I undertook during my three years studying at the University.

Ashley Boyd

Studying Media & Cultural Studies provided me with many study options, ranging from theoretical to practical topics. The University environment encourages individual growth and you don’t just feel like another student. The lecturers are engaging and are always available to help you. I would recommend the course to anyone with an interest in the media and the desire to explore them in greater depth.

Aliss Hadley

After studying Media and Cultural Studies at the University of Worcester, I was lucky enough to find graduate employment within weeks of handing in my dissertation. I joined MediaCom in June 2011 as a trainee and have been working on well-known brands, such as MG and Bentley, for over a year. The company enrolled me onto the IPA foundation course, which I passed in 2012. As the media industry is all about networking, I often get to go on amazing trips - to concerts, live comedy, even the Olympics!  

Course news

Course news

A new book which explores the way the city’s iconic Kays Catalogue displayed men, women and children over various decades has hit the shelves.

Gender Constructions in Kays Catalogues: 1920 to the New Millennium, was written by Dr Barbara Mitra, senior lecturer in Media and Cultural studies at The University of Worcester, and co-edited by Dr Rachel Johnson, associate researcher in the university’s international forum for research in children’s literature.

The book examines the gendered image that Kays portrays through advertising for fashion, toys, household items and various images, from the 1920’s to the end of the catalogue’s life in 2000.

Please click here for Worcester Observer article.


The Institute of Humanities & Creative Arts Graduation Day took place 19 November.  Click here to see some of Media & Cultural Studies' latest graduates.

IHCA inaugural ANNUAL EVENT and launch of the Green Voices Research Group

Our EVENT celebrates inauguration of the Institute's Green Voices Research Group with an opportunity to hear two of the UK's celebrated nature writers Caspar Henderson and Richard Kerridge.  Please click here for more information.

The Green Voices Research Group provides a focus for the study of 'green culture', and a forum and catalyst for the discussion of broader 'green'/ecological issues.  For more information, please visit their webpage by clicking here.

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