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Entrepreneurship Modules

Our Entrepreneurship courses are practice-oriented degrees, which focus on the development of the students’ entrepreneurial effectiveness. You will ‘learn by doing’ through master classes, enterprise events and interactions with successful local, national and global entrepreneurs.

There is an inherent emphasis on learning within your own start-up venture, through both teaching and assessments.  The Entrepreneurship skills you acquire will be transferable to other business environments and learning opportunities in your future.

Entrepreneurship Classes

Worcester Business School is offering four modules to support the development of those working within an entrepreneurial environment.  This may be an employee within large organisations, those starting a business or business owners wanting to develop further skills to grow their business.

The following modules all run for 12 weeks with active seminars conducted on Wednesdays. All modules are taught by experienced entrepreneurs and business practitioners. Those registered on the module get support from our Business Incubator and monthly business clinics, which includes hot-desking, mentoring and networking events.

Jump to Cultivating the Entrepreneurial Mindset
Jump to Managing Communications in a Startup
Jump to New Venture Formation
Jump to Business Planning Laboratory

       

Cultivating the Entrepreneurial Mindset

Starts: September
Module Length: 12 Weeks - Wednesdays
Module Code: BUSM1140

Short Module Descriptor
This module aims to introduce you to the concepts of entrepreneurship, intrapreneurship (corporate entrepreneurship) and the entrepreneurial mind-set.  The module will explore entrepreneurial behaviour, successful initiatives and entrepreneurship frameworks.

Outcomes
On successful completion of the module students should be able to:

1.    Using a relevant framework identify with the role of an entrepreneur in developing a new venture
2.    Analyse and reflect on the development of their own enterprising and entrepreneurial qualities, as well as the motivation and self-discipline to apply these flexibly in different contexts to achieve desired results.
3.    Discuss the skills and mind-sets of effective entrepreneurs.
4.    Assemble a portfolio knowledge of change, failure, leadership and pragmatism which provides the basis to greater entrepreneurial resilience.

Example Learning Material

Managing Communications in a Startup

Starts: February
Module Length: 12 Weeks - Wednesdays
Module Code: BUSM1141

Short Module Descriptor
This module examines the key role of the owner-manager in ensuring effective interpersonal communications that produce cost effective quality outcomes. It will help students to develop their ability to facilitate creative collaboration and sharing ideas and information with others, resolve conflicts and negotiate mutually beneficial outcomes.

Outcomes
On successful completion of the module students should be able to:
1.    Assess their own communication strengths and weaknesses.
2.    Formulate and evaluate strategies that contribute to creating and maintaining effective communications.
3.    Reflect upon how effective communication can improve efficiency and effectiveness.
4.    Examine the frameworks and theories for improved communications in a range of interactional startup scenarios.

Example Learning Material       

New Venture Formation

Starts: September
Module Length: 12 Weeks - Wednesdays
Module Code: BUSM1142

Short Module Descriptor
This module applies various theories and approaches to provide a holistic picture of the venture formation process, as well as the practical aspects of starting a new business. The module will provide an honest insight into the realities of entrepreneurial activity and an understanding of the role small and medium sized businesses play in a modern economy.

Outcomes
On successful completion of the module students should be able to:
1.    Define and apply commonly used new venture business planning concepts, skills, and tools.
2.    Write a business plan describing a new business venture.
3.    Use business models, pro-forma statements and cash flow projections to plan a new venture.
4.    Examine the reasons and ethics for a choice of legal formation.

Example Learning Material

Business Planning Laboratory

Starts: January
Module Length: 12 Weeks - Wednesdays
Module Code: BUSM1143

Short Module Descriptor
This module introduces a simulated business environment to develop planning and decision-making in all business functions within an organisation. The module provides an clear understanding of this marketplace and key success factors; and managing the resources of an organisation with a focus on applying the value chain and/or the balanced scorecard.

Outcomes
On successful completion of the module students should be able to:
1. Explain the principles and process of formulation of strategic business planning
2.    Compare and contrast common business models when applied to a business.
3.    Demonstrate practical experience in making strategic and business decisions in a competitive environment; an opportunity to gauge the success of strategies and tactics, together with practical experience in strategic and financial analysis; an appreciation of the inter-relatedness of functional decision-making.
4.    Use data to inform business models that plan, manage and grow a business.

Example Learning Material