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What makes Advertising at Worcester special?

This degree will help you become a bold and experimental thinker, primed to create innovative advertising, branding and social messages that are delivered through a variety of traditional and new media.

You’ll gain a firm foundation in brand strategy, digital marketing and advanced consumer behaviour. Your course includes real life advertising research projects for agencies or client companies, which will help prepare you to work in this exciting and rapidly evolving industry.

You’ll also discover how to develop strategic responses to advertising and marketing communications problems, giving you a well-rounded set of skills and grounding in the management process, ultimately allowing you to enter a diverse range of roles within the sector.

Key features

  • Learn from experienced academics who have worked with international companies and advertising agencies
  • Benefit from guest speakers from some of the UK’s top advertising, marketing and design agencies and in-house communications teams
  • Graduate with a portfolio of work and a wealth of experience, that can assist you in securing a position in the industry
  • Take a one-year, paid work placement
  • Opportunity to study abroad in America, Canada, Europe, Australia or New Zealand
charles-hastings-building--city-campus-university-worcester-course-page-key-features

Entry requirements

What qualifications will you need?

112

UCAS tariff points

Entry requirements

112 UCAS Tariff points and Grade C in GCSE English Language and Mathematics

The points above are the new UCAS tariff, which will be used for courses starting from September 2017. See our new UCAS tariff page for more information.

Other information

If you have any questions about entry requirements, please contact the Admissions Office on 01905 855111 or email admissions@worc.ac.uk for advice.

Further information about the UCAS Tariff can be obtained from http://www.ucas.com   

What I love most about the course is the creative freedom I have – the lecturers are open to new ideas, friendly, and always there to help you. I know that the University of Worcester will prepare me for the perfect job!

Julia Protesaru, Advertising student

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Course content

What will you study?

Here is an overview of current modules available on this course. Regular updates may mean that exact module titles may differ.

Year 1

Marketing & Management Perspectives (double module)
Creative Communications: Ideas & Impacts (double module)
Financial & Economic Perspectives (double module)
Business Option (eg: Web & E-business) or Elective

Year 2

(content will vary if you choose to spend a semester at a partner university overseas)
Advertising: Influence & Persuasion (double module)
Customer Behaviour & Decision Making (double module)
Business Option (e.g: Contemporary Marketing Communications; e-business; Public Relations & Campaigning; Work-based learning or Elective)

Year 3

Advertising Campaign (double module)
Contemporary Advertising: Apps, Guerillas, Viral and More (double module)
Advertising Project or Consultancy Project
Brand Management
Business Option (e.g: Services Marketing; Marketing in the Digital Age)

Students’ entry to the Design & Art Directors New Blood Awards

Teaching and Assessment

How will you be taught?

You will learn how to:

Explore the real-life application of learning via tutors with business experience, via work placement, and via contact with local, national and international businesses – in the past these have included Shell, Barclays Bank and the BBC.

There will be opportunities to take part in projects for clients, visits to businesses, live and computerised simulations, case studies and exhibitions alongside the usual lectures, workshops and seminars. You will develop a range of skills, which you can evidence on your CV and talk about at job interviews

Teaching approach

Worcester is a place where you will be supported to reach your full potential as a self-directed learner ready to make an immediate impact in the world of work. Tutors are friendly, approachable and accessible and virtual resources enable you to work flexibly to suit your own learning preferences and busy lifestyle.

You will progressively build your knowledge and expertise across levels of study through modules which are delivered in different ways, perhaps through traditional lectures and seminars as well as e-lectures, workshops and simulations. In a typical week, you will have 12 hours of scheduled contact time, which you will supplement with one-to-one tutorial meetings and around 20 hours of guided independent study.

Assessment

There are a variety of assessment types – reports, presentations, projects, examinations – and sometimes you will even be able to choose an assessment style to suit you.

Meet the team

Here are a few of the current members of the department who teach on this course:

  • roger-saunders-business-university-worcester

    Roger Saunders

    Roger Saunders has been a lecturer for 16 years teaching on a range of marketing and advertising modules. His specialist discipline area is in the use of metaphors in advertising. As well as numerous papers delivered to the Academy of Marketing he is also the author of a chapter on advertising in a specialist German wine marketing text. His current area of research interest is in teaching and learning, specifically the use of group work in both formative and summative contexts, as well as enhancing student engagement through innovations in teaching practice.

    Roger spent several years working in various different hotels before working for a telephone marketing company which was taken over by Reed Business Call, part of Reed Business Publishing, where he was promoted to Account Executive. After completing his Master’s degree Roger worked for six and a half years for an international training organisation, as a Sales & Marketing Consultant. During this time he worked with a number of major national and international organisations, including Standard Life, Safeway, Tetra Pak and Procter and Gamble.

    Roger is the Student Experience Tutor, StARs Coordinator and Joint Honours Coordinator.

Careers

Where could it take you?

Employability

We recognise that optimising your future employment and earning potential are a key factor in selecting your degree. All of our courses:

  • Are written and taught by business professionals who adopt a real-world approach to learning, teaching and assessment and are fully aware of what today’s employers are looking for
  • Help you develop the skills required by graduate employers – Research and problem solving, Critical Analysis, Communication, Numeracy, Self-management, Interpersonal Skills, Team Working, Self-awareness, Use of IT, Enterprise and Creativity
  • Offer the option of a paid placement year, which significantly increases your chance of getting a job when you graduate
  • Include the opportunity to learn via live work-based projects, allowing you to ‘earn as you learn’ through paid part-time work
  • Are accredited by, recognised by or mapped to professional qualifications and/or associations as appropriate
  • Provide access to our broad network of business managers and employers (including our own Business School Advisory Board) who work closely with us to design courses, offer scholarships and prizes, host student visits, provide work-related projects and contribute to teaching activities
  • Offer employment preparation workshops which include CV preparation (including access to our electronic CV Compiler Tool), mock interviews and meetings with employers
  • Offer the option to spend a semester abroad at one of our exchange universities in the USA, Canada, Europe, Australia or New Zealand to help you develop the intercultural skills that are so highly sought after by today’s employers

  • cameron-scott-advertising-graduation-2016

    Case study

    Cameron Scott

    For Cameron, Worcester's Advertising degree was the perfect choice.

    “Worcester provided the best course specifically related to the skills I wanted to gain,” he said. “It also gave me the opportunity to study abroad for a semester which turned out to be an invaluable experience for me. My time at Worcester shaped me into the person that I am today and inspired me to fully pursue my dreams and aspirations.”

    Cameron's efforts on the course produced results, and he graduated with First Class Honours in 2016.

    “I’m very happy with my result. I worked hard throughout the year consistently and was aiming for a First from the get go, so it was great to get the result that I worked so hard for.”

    Cameron now has high aspirations. “My ultimate goal is to start up my own business using the skills and knowledge that I have acquired over my three years at university,” he said. “In the short term I am continuing my education, studying to become a qualified fitness trainer whist trying to gain practical business experience.”

     

university-worcester-undergraduate-prospectus-cover-2018-small

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  • Case study

    Employer's view

    "We've had a fantastic time with the students from the University of Worcester Business School. The Business Challenge module is truly innovative, providing opportunities to be creative and work with a great group of people. The students have not only left Funny Blood with a lasting legacy of ideas, campaigns and contacts but they've also raised awareness of Platelet Function Disorders both locally and - literally - Worldwide as well as raising vital funds for the Haemophilia Unit at Birmingham Children's Hospital. Their projects have provided us with some amazing experiences like playing the giant killers at Worcester City FC, being on court with the Davis Cup players at Pershore Tennis Centre and Worcester Wolves and saving lives via #giveblood with NHS Give Blood. As a result, Funny Blood's been featured in the local press and radio a number of times and our social media interaction has increased; at the project's peak, our reach on Facebook was over 57k. A truly fantastic experience, thank you!"

    Ruby Edwards
    Founder, Funny Blood

Costs

How much will it cost?

Full-time tuition fees

UK and EU students

The standard tuition fee for full-time UK and EU students registering in 2017 will be £9,250.

For more details, please visit our course fees page.

International students

The standard tuition fee for full-time international (non-EU) students registering in 2017 will be £11,700 per year.

For more details, please visit our course fees page.

Part-time tuition fees

UK and EU students

The standard tuition fees for part-time UK and EU students registering on this course in 2017 will be £1,156 per 15-credit module, £1,542 per 20 credit module and £2,313 per 30-credit module.

For more details, please visit our course fees page.

Additional costs

Every course has day-to-day costs for basic books, stationery, printing and photocopying.  The amounts vary between courses.

If you decide to take up the optional placement year accommodation and travel costs may be incurred dependent on location of placement. As placements are paid by the employer at minimum wage plus these costs can be covered by the student’s wage. During this year you will pay 10% of normal academic fees to the University. You are provided with a placement tutor, and have access to the advice of the full placement team, as well as all University student support and services.

There are also occasional trips which may require you to incur travel costs.

Accommodation

Finding the right accommodation is paramount to your university experience, and our welcoming student communities are great places to live and study.

We have over 1,000 rooms across our halls, 358 of which were new in 2009. We offer halls of residence to suit every budget and need, from our 'Traditional Hall' at £94 per week to the £153 per week 'En-suite Extra'.

For full details visit our accommodation page.

Apply

How do you apply?

Applying through UCAS

Advertising BA (Hons) N561

Advertising (Placement Year) 4 Yr: N562

This degree, with its particular focus on practical advertising campaigns enables you to mark yourself out as a dedicated student of advertising. 

 

UCAS is the central organisation through which applications are processed for entry onto full-time undergraduate courses in Higher Education in the UK.

 

Read our How to apply pages for more information on applying and to find out what happens to your application.

UCAS CODE:

N561 or N562

Apply now via UCAS

Get in touch

If you have any questions, please get in touch. We're here to help you every step of the way.

Admissions office

01905 855111
admissions@worc.ac.uk  

Admissions Tutor

John Gardener
01905 85 5357
j.gardener@worc.ac.uk

Course Leader

Doug Wotherspoon
01905 54 2500
d.wotherspoon@worc.ac.uk